About Us
Our Story
Every great brand begins with a simple idea. For us, it started with a vision: to provide high-quality toiletries that families can trust every day. From humble beginnings in Khanpur, we’ve grown into a brand that focuses on care, consistency, and innovation. Each product is created to bring comfort and confidence into people’s daily lives, while staying true to our roots of honesty and reliability.
Our Mission & Values
Our mission is simple — to make personal care safe, effective, and accessible. We believe in blending modern formulations with trusted practices to deliver products that truly make a difference. At the heart of our work are the values we stand by:
Quality you can trust – every product is carefully formulated and tested.
Care for families – because your well-being comes first.
Commitment to innovation – constantly improving to meet your needs.
Our Team
Behind every product is a dedicated team that shares one goal: your satisfaction. From research and development to packaging and customer service, our team works together with passion and precision. We believe in teamwork, integrity, and the idea that every role — big or small — contributes to creating products you can rely on.
Khawaja Rafique Ahmed
Founder
Hafiz M. Waqas Rafique
Co-Founder/CEO
M. Bilal Alam
Head Of Media Department/Online Presence Manager
Rashid Masood
National Sales Manager
M. Ehtisham
Strategy Consultant/Solutions Advisor